A boy stands thoughtfully in front of a chalkboard maze, where a red line takes a shortcut from point A to B—symbolizing how the 4 C’s of marketing can act as a smart shortcut.

Mastering The 4-C Framework

By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear “there are no shortcuts in life” or how “nothing worth having in life comes easy.” Such statements may be true in life, but they aren’t in marketing. Using marketing shortcuts reduces the effort involved with pushing …

A joyful group of Alliant National employees throws autumn leaves into the air under colorful trees, celebrating their workplace being certified as a Great Place to Work for 2025–2026 in the USA.

Creating A Work Culture That Delivers

Alliant National has scored its eighth straight Great Place to Work® designation! By Adam Mohrbacher Alliant National was recently certified as a Great Place to Work®—its eighth straight certification. This honor reflects the hard work of many people to build a workplace where employees can bring their whole selves to work and contribute their unique skills, insights and experiences to …

Graphic welcoming Maureen Dunn to Alliant National.

Alliant National Welcomes Maureen Dunn to its Underwriting Team

Dunn brings significant underwriting expertise to the company’s Western region operations. By Adam Mohrbacher Longmont, CO — (July 09, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce the hiring of Maureen Dunn as its new Underwriting Counsel for the Western Region. A 20-year veteran …

Graphic welcoming Cynthia Smith to Alliant National.

Cynthia Smith Joins Alliant National as North Florida Agency Manager

Smith will focus on helping the underwriter’s agents grow their businesses in this critical region. By Adam Mohrbacher Longmont, CO — (Sept. 25, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, proudly announces that Cynthia Smith has joined its growing Florida Team as North Florida Agency Manager. Smith is …

Illustrated people walking up to a welcoming home with a large “WELCOME” mat, symbolizing user-friendly design and inviting website experiences.

Creating A High Converting Website

Getting traffic to your site is just the first step By Adam Mohrbacher In marketing, we talk a lot about putting together collateral and optimizing for different channels. These are undeniably important marketing activities, as they bring potential customers to your agency’s website. Yet equally important are the steps you take to prepare your website for their arrival. After all, …

Graphic welcoming Michelle Garber to Alliant National.

Alliant National Adds Michelle Garber

Garber will assist the underwriter’s agents in navigating complex title issues with confidence. By Adam Mohrbacher Longmont, CO. — (June 20, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce that Michelle Garber has joined its Tennessee operations as Title Officer. Garber is a knowledgeable, accomplished …