By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear “there are no shortcuts in life” or how “nothing worth having in life comes easy.” Such statements may be true in life, but they aren’t in marketing. Using marketing shortcuts reduces the effort involved with pushing …
Jeff Stein: A Legacy Of Curiosity, Service And Leadership
By Adam Mohrbacher We’re looking back on a career filled with heart, humor and quiet acts of kindness Throughout his four-plus-decade career, Jeff Stein has occupied many roles. He has been the founding member of his own firm. He has been the past president of the Florida Land Title Association (FLTA). And he has played a defining role in leading …
Creating A Work Culture That Delivers
Alliant National has scored its eighth straight Great Place to Work® designation! By Adam Mohrbacher Alliant National was recently certified as a Great Place to Work®—its eighth straight certification. This honor reflects the hard work of many people to build a workplace where employees can bring their whole selves to work and contribute their unique skills, insights and experiences to …
Add The 1:3:1 Rule To Your Marketing Toolkit
Short on marketing time? Try this repeatable framework for your marketing copy. By Adam Mohrbacher As any busy title agency knows, finding sufficient time for marketing campaigns can be an uphill battle—even if it is critical to your long-term goals. One thing that can be a real timesaver is using copywriting templates. The 1:3:1 rule is a particularly powerful template …
Writing In An Era Of Shortened Attention Spans
Attention spans are shorter than ever; make sure your copy adapts! By Adam Mohrbacher In William Shakespeare’s Hamlet, one line has always stuck out to me: “Brevity is the soul of wit.” As with most things, the bard was spot-on when he wrote those words. What the line means is that you can say more with less. Anyone who has …
Alliant National Welcomes Maureen Dunn to its Underwriting Team
Dunn brings significant underwriting expertise to the company’s Western region operations. By Adam Mohrbacher Longmont, CO — (July 09, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce the hiring of Maureen Dunn as its new Underwriting Counsel for the Western Region. A 20-year veteran …
Cynthia Smith Joins Alliant National as North Florida Agency Manager
Smith will focus on helping the underwriter’s agents grow their businesses in this critical region. By Adam Mohrbacher Longmont, CO — (Sept. 25, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, proudly announces that Cynthia Smith has joined its growing Florida Team as North Florida Agency Manager. Smith is …
Creating A High Converting Website
Getting traffic to your site is just the first step By Adam Mohrbacher In marketing, we talk a lot about putting together collateral and optimizing for different channels. These are undeniably important marketing activities, as they bring potential customers to your agency’s website. Yet equally important are the steps you take to prepare your website for their arrival. After all, …
Marketing In A Heavily Regulated Industry
Marketing in a regulated industry takes work, but it doesn’t need to be overwhelming By Adam Mohrbacher No matter what your industry is, marketing can feel like a juggling act. You’ve got to nail your key messages, define your target audience, and ensure alignment between collateral, branding and larger organizational goals. To put it another way, it’s a lot of …
Alliant National Adds Michelle Garber
Garber will assist the underwriter’s agents in navigating complex title issues with confidence. By Adam Mohrbacher Longmont, CO. — (June 20, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce that Michelle Garber has joined its Tennessee operations as Title Officer. Garber is a knowledgeable, accomplished …










