The Ultimate Marketing Checklist For Title Agencies

This is the marketing guide you’ve been waiting for. Marketing your title agency can sometimes feel like a beast. And if you’re trying to market while also managing your day-to-day operations, that beast can become a full-on monster—like the legendary Hydra. If you remember your Greek mythology, the hero Hercules struggled greatly when fighting that creature. Every time he cut …

Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. Before you can think about how you’re …