Alliant National Title Insurance Co.
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …
Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts on the importance of a well-built email list of customers. While some consider email “old-school” in the face of loads of …
Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity. And, hopefully you don’t have the mindset that, “I’ve done great so far without it, why start now when it may just be a fad?” Influencer marketing is here to stay! Influencer marketing has …
No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business. Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event …
As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts. Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed. Boosting a post works like this: Say you post about an upcoming event, …
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
At the very top of your title agency’s Facebook Page is an image known as cover art. Designing a graphic that renders nicely on mobile apps as well as desktop browsers can be an art unto itself. That’s because the dimensions for cover art on a mobile app versus a desktop browser vary slightly. Cover art, “displays at 820 pixels wide by …
Alliant National supports independent title agents by combining expert residential and commercial underwriting with a passionate heart for service. We’re on a mission to empower agents while protecting property owners with secure title insurance.
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1831 Lefthand Circle, Suite G | Longmont, Colo. 80501 | 303-682-9800