Three Tips to Increase Your SERP Rank

Search engine optimization (SEO) is an ever-evolving beast that can be difficult to navigate. The rules are always changing and understanding where to begin can present a challenging maze for those unfamiliar with the most current trends. Google, of course, is the giant of the search engine ladder, and if your business URL ranks at the top of a Google …

Tips for Improving and Increasing the Reach of Your Press Releases

The modern digital age is changing the way journalists rely on information gathering. While traditional press releases – distributing promotional news about your services, products, brand or business through mass communication channels – should still be part of your communications cannon, the modern digital age is changing the way journalists rely on information gathering. Muck Rack and the Zeno Group, …

Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more …

Test My Site from Google Delivers a Better Customer Experience

Every second it takes for your pages to load, you risk losing both new and existing users. Several factors come into play when businesses build their websites and blogs, but most important among them is ensuring that your website provides the best experience possible for the user, especially on mobile devices. Visuals – color schemes, font size, text placement and overall …

Voice Search is the Future for Marketers

Hey, Alexa! Hi, Siri! Hey, Google! “Can you tell me what the temperature is going to be today?” There’s no question that voice search, which allows users to speak directly into a device in lieu of typing text into a search field to generate results, is gaining momentum. And with the increasing popularity of voice search (also known as digital assistants), …

Improve Your Marketing Email Campaigns By Integrating These Tips

Marketing pros live and die by email, and with good reason: Email marketing provides the highest ROI of any marketing channel, especially when it’s done correctly. But while your ROI has the potential to be monumental, the strategies behind successful email marketing campaigns aren’t always quick or easy. To maximize your reach and covert your copy into a convincing narrative, you’ve got …

3 Social Media Strategies to Increase Leads, Likes and Longevity

Remember the days prior to social media? Nor do we. Just about every business – big and small – has a designated social media manager or consultant that’s responsible for tweets, content posts, audience engagement, follows, shares, comments, insight and data reports and messaging. It’s a big job that goes far beyond those “likes” and shares. To be a social …

Three Smart Tips the Businesses Should Incorporate into Their Branding

No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it’s important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …

3 Online Tools to Streamline Your Social Marketing

We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …