Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock earned media attention and publicity. Of course, pitching journalists in 2025 looks different than it used to. Rapid advancements in …
Alliant National Welcomes Christina Blum as Underwriting Counsel, Southwest Region
Blum will focus on empowering the underwriter’s regional agents to grow their businesses. Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is excited to announce that it has hired Christina Blum as Underwriting Counsel Southwest Region. For over 11 years, Blum has been a fixture in the title industry. Her …
Three Public Relations Hacks That Nobody Talks About
What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business? Everyone preaches about being grateful during the holidays. While all of that is good and well, the truth is that it can stretch us to the limit to give “yet more and more and more time and …
Advertising vs. Public Relations
When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in your marketing efforts. Advertising Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a …
PR Key to Getting Your Business Story Published
Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and professionalism. You’re not sending a text to your best friend, your kid or your mom. One of the biggest pet …