How To Effectively Pitch Journalists In 2025

Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock earned media attention and publicity. Of course, pitching journalists in 2025 looks different than it used to. Rapid advancements in …

Alliant National Welcomes Christina Blum as Underwriting Counsel, Southwest Region

Blum will focus on empowering the underwriter’s regional agents to grow their businesses. Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is excited to announce that it has hired Christina Blum as Underwriting Counsel Southwest Region. For over 11 years, Blum has been a fixture in the title industry. Her …

Advertising vs. Public Relations

When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in your marketing efforts. Advertising Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a …