Do you have a content marketing plan in place? Modern business runs on content. Without it, you’ve got no publicity for your products or services. And without publicity, you’ve got no sales. To avoid shooting yourself in the proverbial foot, business leaders must prioritize having a content strategy in place, including an acute understanding of how, when and where the …
Event Marketing 101
Participating in events is a shrewd way to promote your business. Here’s how to fully leverage your presence. Despite the importance of digital marketing in today’s economy, sometimes the old ways are still best. Person-to-person marketing is often the most impactful method for spreading the word about your business. Participating in events or tradeshows is a great way to deploy …
Create High-Quality Video
Video is the gold standard of modern marketing. Here’s how you can start leveraging it without breaking the bank. Think about when you browse online or spend time on social media. You see a lot of content, don’t you? What type speaks to you the most? If you said “video,” you are not alone. 78 percent of people watch online …
How to Market Your Job Posting
The talent market is tighter than ever. Here’s how to best spread the word about your opening. You’ve likely heard the labor market is tight these days. A countless amount of digital ink has been spilled recently describing what is now known as “The Great Resignation,” and the data shows that it’s not mere hysteria or hyperbole. 4.5 million people …
Optimize Your Subject Lines
Before you can wow with your email copy, you must first hook your audience. Email marketing can be hit or miss. While you can labor over your copy and toil over accompanying graphics, ultimately your message may still go unread. We’re all inundated with email these days. How can you best position your campaigns to break through the noise? Although …
Social Media Marketing for Small Agencies
Committing to social media marketing can be a heavy lift. Read on for tips to make it easier. Whether you love it or hate it, social media has permanently changed our world. It has certainly opened new avenues for marketing. Whether you are firing off micro-targeted ads, responding to customer questions or concerns, or using it as a vehicle …
The Wisdom of A/B Testing
We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out before committing seems as American as apple pie. So why would we not apply this logic to our marketing content? …
Marketing 2022: The Year to Come
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Optimize Your Facebook Profile Like a Pro
Put your best foot forward on the world’s largest social platform with these easy-to-implement tips. You’ve done it. You’ve finally set up a Facebook page for your business. It’s time to leverage the platform’s nearly 2 billion subscribers, engage directly with your customers and promote your products. But before you start crafting your first posts or preparing your weekly hashtags, …
Building Buyer Personas
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. Before you can think about how you’re …
